Hungary

Népszabadság

Leading Quality National Business Newspaper


Frequency: Daily (Monday to Saturday)

Circulation: 108,000 (Publisher Statement)

Readership: 342,000 (Publisher Statement)


Népszabadság is Hungary's leading daily newspaper covering current affairs, news and a wealth of features and supplements from finance to travel, business to the arts, fashion to technology, politics to sport and health. With a total readership of 342,000, Népszabadság delivers an up market affluent target audience to advertisers. Népszabadság publishes a weekly TV listings guide TV Magazin and a monthly health magazine Oázis, both of which are distributed with the newspaper. Its online offering is one of the most sophisticated, dynamic and interactive media sites in Hungary (www.nepszabadsag.hu)


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HVG

Leading Business Magazine


Frequency: Weekly (Thursday)

Circulation: 87,638 (MATESZ Q4/2009)

Readership: 645,000 (Media Analysis 2nd half 2008)


HVG is the leading weekly business magazine in Hungary published every Thursday (cover date Saturday) and established in 1979. Inspired by the ËEconomistÓ, HVG provides its 370,000 senior management readership with an unbiased opinion on national and international news, current affairs, business, economics and politics


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Figyelõ

Leading Business Magazine


Frequency: Weekly

Circulation: 12,490 (MATESZ Q1/2009)

Readership: 56,000 (SZONDA - GFK, National Media Analysis, 2009)


Figyelõ is an established and leading weekly business magazine published in cooperation with Business Week. The readership of 56,000 comprises AB adults aged 20-59 years old with strong interests in business, politics, finance and the economy, reflecting the editorial stance of the magazine


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National Geographic

The World's Leading Science Magazine


Frequency: Monthly

Circulation: 45,280 (MATESZ Q4/2009)

Readership: 230,000 (SZONDA IPSOS 2009)


National Geographic is the leading popular science monthly magazine renowned for its journalistic excellence and award-winning photojournalism. Based on the US model, the local language Hungarian edition of National Geographic comprises a combination of US editorial and features and reports specific to local Hungarian historical, environmental and scientific developments and issues. Core readership comprises an elite consumer group of AB highly educated adults aged between 18-49 years old


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Exit

Free Cultural Magazine


Frequency: Weekly

Circulation: 99,960 (MATESZ Q1 2009)

Readership: 166,000 (Nemzeti Media Analysis 2009)


Exit is a free weekly magazine launched in October 2004 informing its readers of events in and around Budapest. 85% of the magazine's distribution is focused in Budapest within shopping centres, cinemas, restaurants, fitness centres and higher education establishments. The core readership is students and young adults aged 18-29 years old


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Nõk Lapja

Leading Women's Magazine


Frequency: Weekly (Wednesday)

Circulation: 259,705 (MATESZ Q1/2009)

Readership: 949,000 (Nemzeti Media Analysis 2009)


Established in 1949, and recently re-launched in 2005, Nõk Lapja is one of Hungary's leading women's weekly magazines. With a total readership of 949,000, it is predominantly aimed at urban, educated, AB women aged 25-54 and covers a range of female interest topics from the world of fashion and entertainment to health and well-being, DIY to shopping, culture and travel


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Praktika

Women's Lifestyle Magazine


Frequency: Monthly

Circulation: 38,555 (MATESZ Q2 2009)

Readership: 164,000 (Nemzeti Media Analysis 2008)


Praktika is a monthly women's practical lifestyle magazine that helps and inspires the everyday life of active, dynamic women with ingenious, easily realizable ideas. With a total readership of 164,000, Praktika is targeted towards urban AB women aged 18-49 years old with a taste for the finer things in life


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Best

Women's Celebrity and lifestyle magazine


Frequency: Weekly (Friday)

Circulation: 134,203 (MATESZ Q1/2009)

Readership: 556,000 (Nemzeti Media Analysis 2009)


A women's weekly magazine covering the latest star and celebrity news and interesting and relevant current affairs stories. Its core target audience is urban professional women aged from 20 to 45 years old and falling into the top social economic groups


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Maxima

Upmarket Women's Fashion and Lifestyle Magazine


Frequency: Weekly (Tuesday)

Circulation: 46,638 (MATESZ Q1/2009)

Readership: 140,000 (Nemzeti Media Analysis)


Maxima is weekly magazine for young, dynamic women differentiating itself from other women's weekly magazines by combining informative and entertaining articles with a trendy visual appearance. The core readership is young ABC1 urban women aged 18 to 29 years old. Editorial coverage includes fashion, beauty, health, diet, celebrity interviews, culture and travel


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Cosmopolitan

Women's Fashion Magazine


Frequency: Monthly

Circulation: 41,801 (MATESZ Q1 2009)

Readership: 140,000 (Nemzeti Media Analysis 2009)


Cosmopolitan is an up-market glossy monthly women's magazine, targeted towards young, active and urban AB women aged 18-34 with high purchasing power. Each month, Cosmopolitan covers fashion, beauty, travel, celebrities and lifestyle topics of interest to women


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Marie Claire

Women's Fashion Magazine


Frequency: Monthly

Circulation: 20,611 (Matesz Q1 2009)


Launched in Hungary in April 2007, Marie Claire is an up-market glossy women's fashion magazine. The magazine covers all the latest trends in the world of fashion, glamour and beauty with topics such as health, careers, culture, gastronomy, travel and interiors


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Story

Celebrity Magazine


Frequency: Weekly (Thursday)

Circulation: 277,552 (MATESZ Q1 2009)

Readership: 1,184,000 (Nemzeti Media Analysis 2009)


Story is a weekly celebrity gossip magazine covering many exclusive and unique stories about the private and professional lives of the rich and famous in Hungary and around the World. Story is aimed at urban housewives aged between 18 and 49 years old with children in the household and falling into the upper and middle-income brackets


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FHM

Men's Lifestyle Magazine


Frequency: Monthly

Circulation: 23,525 (MATESZ Q1 2009)

Readership: 110,000 (SZONDA IPSOS 2009)


FHM is a monthly glossy men's lifestyle magazine. With a total readership of 110,000 comprising predominantly of educated and urban ABC men aged 20 - 39 years old. FHM covers all topics of interest to men from style to fashion, film to glamour, health to travel in a lightly humorous yet sophisticated way


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Színes RTV

TV Magazine


Frequency: Weekly (Saturday)

Circulation: 224,473 (MATESZ Q1 2009)

Readership: 680,000 (SZONDA IPSOS 2009)


Színes RTV is a weekly TV listings magazine published every Saturday. In addition to the thematic and daily listings, Színes RTV provides an insight into the background of the stars and current TV programmes and regular features on travel, health, gastronomy and culture. Its core readership is ABC adults aged between 18 to 49 years old living in major cities


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Wellness

Health and Fitness Magazine


Frequency: Monthly

Circulation: 20,398 (MATESZ Q1 2009)

Readership: 62,000 (SZONDA IPSOS 2009)


Wellness is a monthly health and fitness magazine aimed at the sophisticated, health-conscious women. The magazine is targeted towards young, active and urban AB women aged 18 to 35 years old who invest more time, energy and money in themselves and the environment. Wellness gives in-depth advice and tips on issues related to health, fitness and relationships and provides physical and spiritual harmony for its readers


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Atrium

Architectural / Interior Design Magazine


Frequency: Bi-Monthly

Circulation: 12,000 (Publisher statement)


Atrium is a bi-monthly glossy, up-market architectural and interior design magazine specialising in the high-end property sector in Hungary. Targeted towards AB adults aged 25 to 49 years old with high disposable incomes, Atrium's readership comprises both consumers and professionals - architects, designers and contractors


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Otthon

Lifestyle / Interior Design Magazine


Frequency: Monthly

Circulation: 46,147 (MATESZ Q1/2009)

Readership: 70,000 (SZONDA IPSOS 2009)


Otthon is a monthly lifestyle magazine specialising in interior design and decoration. The target group is predominantly AB women aged 20 to 49 years old living in major cities in Hungary. Its editorial topics include practical advice and tips on interior design and decoration, DIY and gardening


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Műértő

Arts and Antiques Newspaper


Frequency: Monthly

Circulation: 5,000 (Publisher statement)


Műértő is a monthly specialist newspaper devoted to the arts and antiques sector written by renowned professionals in the industry and published by HVG Publishing Ltd. The magazine is sold exclusively at select newsagents, galleries, museums, auction houses and bookstores and read by art collectors, dealers and business entrepreneurs looking to invest in the art market


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Yacht Magazin

Sailing and Yachting Magazine


Frequency: Bi-Monthly

Circulation: 6,500 (Publisher statement)


Yacht Magazin is an exclusive bi-monthly glossy magazine devoted to yachts and sailing. It is read by an exclusive, affluent up-market target audience and is indisputably the leading magazine within its sector


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