Itogi was established in 1996. Based on the 'Newsweek' model, it is a news magazine covering current affairs, politics, the economy and business. Readers of the magazine are predominantly AB males aged 25-54 within high-income brackets. The magazine is distributed through subscriptions (38%), at newsstands (57%) and at airports/on board and VIP lounges. It also offers an authoritative and credible online advertising platform itogi.ru. Readers of the magazine are predominantly AB males aged 25-54 within high income brackets